Alix Nicholson

LIFESTYLE JOURNALIST | WRITER | EDITOR

Hey, thanks for popping in! I'm Alix, a writer, editor and content creator. If you're looking for someone who knows how to make words work, you're in the right place.

About

Hi, I’m Alix. I've been a journalist for close to 20 years now (yep, I just gave away my age, good thing we don't care about these things anymore right?).A lifestyle journalist first, I'm a writer, editor, and ghost who helps people make words work when they're being sticky and uncooperative. I believe in human-first writing that doesn’t sound like ChatGPT — but I'm a big fan of working with AI to get the job done more efficiently.I've worked with some of Australia's biggest media outlets, wellness brands, and brave souls writing their first book. Whether you need a banger article, a manuscript makeover, or a creative co-conspirator, I'm here for it.

Services

📝Editorial Consulting
A one-hour deep dive where we can talk through anything writing- or editing-related: shaping your ideas, rewriting headlines that actually click, sharpening your copy, or figuring out how to use AI to your advantage (without losing your voice). You’ll walk away with clarity, confidence, and a plan that actually feels doable. Find out more here.✍️ Writing
Clever, clear, emotionally intelligent copy for websites, magazines, blogs, press releases or newsletters. Authentic and versatile.👻 Ghostwriting
You speak, I write. Memoir, thought leadership, personal essays. Full books or partial support.🔍Editing
Structural + line edits that keep your voice intact while making your story shine.

SHOP

Contact

Want to chat? Need a quick quote? I’d love to hear from you — no pressure, no weird vibes.Well, okay, maybe a few weird vibes.

Editorial Consulting

Sometimes you just need another brain in the room – one that can see the story, the structure, and the strategy all at once.You might need to untangle a messy draft. You might want to find the hook that turns a good idea into a great one. Or maybe you just need an experienced editor to talk it through with – someone who can say, “Here’s what you’re actually trying to say… and here’s how to make it land.”That’s why I offer editorial consulting sessions: an hour of big-picture thinking, honest feedback, and practical, creative problem-solving for anyone who works with words.That’s what this session is for: an hour of high-impact editorial consulting to help you shape your ideas, sharpen your words, and create content that actually connects.💡 What We Can Work On
This hour is yours – we can go big-picture, hands-on, or somewhere in between.
Here are a few ways people use their session:
✍🏻 Big-picture editorial thinking – find your throughline, your hook, and the “why now.”✍🏻 Copy and headline makeovers – learn how to write with more rhythm, personality, and click appeal.✍🏻 Story flow and editing – how to rework your draft so it feels cleaner, smarter, and more alive.✍🏻 Using AI without losing your voice – how to brief, refine, and collaborate with AI tools like a pro.✍🏻 Pitch or portfolio polish – get honest feedback on what works (and what doesn’t).✍🏻 Content strategy reset – if you’re running a Substack, brand blog, or creative platform and want more engagement and consistency.You’ll walk away with fresh perspective, clear next steps, and that elusive feeling of “ah, this finally clicks.”🧠 What You Get
A 60-minute private session (via Zoom).A short pre-session form so I can prep for what matters most to you.Live feedback, brainstorming, and/or editing during the call.A written summary of key takeaways and action steps afterward.💬 Who This Is For
Anyone who feels stuck with their writing or want a sharper editorial eye.Editors, marketers and content creators who want stronger copy and strategy.Anyone who wants to use AI as a creative ally, not a crutch.Creatives building a Substack, blog, or digital offering and want clarity on direction, tone, or content flow.⚡ Ready to Book?

You’ll receive a quick form to fill out before our call, and I’ll come prepared with notes, examples and ideas tailored specifically to you.

FAQ

🧠 What Is an Editorial Consultant?
An editorial consultant is part strategist, part storyteller, and part editor – someone who helps you see your work from above the weeds.Where a traditional editor might focus on fixing what’s on the page, an editorial consultant helps you clarify what you’re trying to say, why it matters, and how to make it land.Think of it as having a seasoned editor in your corner — someone who can spot the throughline in your ideas, strengthen your voice, and help you turn creative chaos into clear, compelling content.Whether you’re a writer, editor, brand, or creative business owner, editorial consulting gives you the perspective, structure, and strategy to bring your words (and ideas) to life.💡 What Can an Editorial Consultant Do for Me?
An editorial consultant helps you get unstuck, sharpen your storytelling, and communicate with purpose.In your session, we can:Shape big ideas – find the heart of your story or message and turn it into something that resonates.Refine your copy – rework headlines, intros, and tone so they actually click.Use AI to your advantage – learn how to collaborate with AI tools without losing your voice or creative edge.Polish your structure – make your writing flow, feel and sound professional.Build an editorial strategy – for your Substack, blog, brand, or creative business, so your content feels consistent, engaging, and true to you.Review your pitches or portfolio – get honest, constructive feedback that helps you stand out.You’ll walk away with clear, actionable insights and next steps – not just vague feedback, but a real sense of direction.✨ How It Works1:1 Session: 60 minutes via ZoomBefore: You’ll fill out a quick form to tell me what you want to focus on.During: We’ll brainstorm, edit, and strategise live.After: I'll email you a written summary of key takeaways and next steps.This is your space to bring ideas, drafts, or creative roadblocks – and leave with clarity, confidence, and momentum.💵 What's the investment?
$300 (plus gst). This includes the hour-long workshop, as well as prep work and a follow-up email highlighting key takeaways and next steps.1:1 Session: 60 minutes via Zoom

Once you've booked in, you’ll receive a short form to fill out before our call, so I can come with notes, examples, and ideas tailored to you.Come with a question, a draft, or a creative mess. Leave with a plan, clarity, and energy to actually do the thing.

Thank you

You're a star! I'll get back to you asap, usually within 24 to 48 hours.